Some of them will include ads. You'll also see ads in the Suggested Posts section, reports TechCrunch. EDIT 1: In the Search, you can click on some of these photos, click the three dots on top right, and then select ‘See Fewer Posts Like This’. A recent FAQ by Instagram clearly indicates this is a feature that cannot be enabled or disabled by the user. The company also collects information about the device you’re using. When you get to the “You’re all caught up” notification, you can click view old posts. The move contradicts efforts to protect the mental health of users. Users will get to see more recent posts and Instagram can stick with the algorithm that prioritizes moments from family, friends, and brands you interact with the most. This could explain why you see the incredibly odd suggestions that you do. Good news: you can turn this off if you don’t want people to know when you are on Instagram. Instagram will now add suggested posts to the end of your feed. On this point, Instagram specifically says, “you won’t be able to hide Suggested Posts.” This could change in the future, but as of right now, Suggested Posts will … For example; if your friend on Facebook tags, likes or comments on someone’s Facebook post, then they comment on your Instagram post, Instagram may suggest that person as a friend. No and yes. As for why it's deploying Suggested Posts, Instagram says that some users … If you just keep scrolling without clicking view old posts, you’ll get the suggested posts. The only thing for sure that Instagram puts on the suggestion list is the person who you have searched for the most, in which that would be the first person on the suggestion list. They will see under your name, in the Direct Messages: “Active 10 minutes ago”. This is how it works at the moment: if you messaged someone in the past, they will be able to see when you are online / active on Instagram. As Instagram notes in its support document, users “won’t be able to hide Suggested Posts.” As for why, the company clearly thinks the new feature will drive user engagement and discovery. Instagram has just rolled out a new 'suggested posts' feature and we think it's fair to say that not all users of the app are loving them. https://www.lifewire.com/delete-suggestions-for-you-on-instagram-4580440 This will help to some extent. Instagram is testing this as a new format.