Hashtags are extremely useful in enhancing your content’s reach and helping you target a relevant audience. Gone are the days when you could only order products available in your region and had to wait for a relative to travel abroad to get that coveted beauty product. Who are they, and what are they specialized in? Makeup looks created by expert artists leave regular beauty enthusiasts wanting for more. Instagram of course is the most visual platform, so a gorgeous beauty-themed feed is essential to standing out online. To forge relationships with your clients and potential clients, you must be consistent … However, it is not always feasible to create fresh content every day, for every platform that you have a presence on. How To Choose The Best Social Media Platforms For Your Business. Social media has had a tremendous impact on the beauty industry in the last decade with no sign of that changing any time soon. Not everyone who is interested in a beauty product knows how to use it. Then we created a content partnership with Pivot Point LAB to deliver 50+ lessons complete with videos, lesson plans, quizzes and activities … If you compare this to the brand personality of. Social media and beauty brands are a match made in heaven. Host Facebook Parties. You can also create campaign-and-brand-specific hashtags to promote your content and also track how well a specific campaign is doing. Finally, if your goal of your social media presence is to create awareness of your salon and your name internally because you later want to start an international brand, Pinterest would be great. Social Report has excellent smart scheduling tools, in-depth analytics and reporting, and even a smart social inbox that shows your mentions. Once a week just won’t cut it anymore, folks. Post Regularly. You can use any tone for your social media content, just keep it consistent. See the Privacy Policy. The power of influencers. All you need to do is encourage your audience to create that content for you. The growing popularity of social media and the sheer number of active users on social platforms have made it an integral part of every brand’s marketing strategy. Customers are growing more and more wary of what products are being used on their skin / going into their bodies. That is why they are able to sell the same products at a much lower cost than what you would have paid by ordering from an international website. *pricing is individual to each business and depends on how many platforms are required to manage, how many posts each week, the amount of content creation/curation required and the breadth of growth/engagement strategies. The most obvious change is that social media has provided a wealth of new ways to target more refined segments of consumers. Social Media Management Packages For Beauty Businesses Are you ready to grow your online influence, nurture your loyal audience, and turn leads into qualified clients with social media marketing? Now, you can order from any brand from the comfort of your home, thanks to the emergence of social media resellers. Social Report — the best social media management tool for beauty companies Every social media manager needs a post scheduling and analytics tool at their disposal. Social media is a great tool for advertising promotional deals. Written by John Kennedy on February 28, 2018. Consistency is your social media’s best friend. Here’s an example of one such reseller that delivers beauty products worldwide. Running a referral contest is the perfect way to increase your business reach. 5 Engaging Social Media Content Ideas for Beauty Salons. It acts as a portfolio for your work, a platform to share customer reviews, a place to show what makes your business … In fact, a social media marketing industry report 2019 showed great benefits for businesses that use social media. And, it can give you enough content to post frequently, even when you can't create fresh content for your social media accounts. However, beauty brands have broken the norms, shortened the process, and are selling directly from social media. Beauty salons can get great results from marketing on social media if they post the right content. 1. It acts as a portfolio for your work, a platform to share customer reviews, a place to show what makes your business unique, and so much more. Provide value by way of health and/or beauty tips. Pulling off a head-turning social media campaign in the cosmetics space like one of the 25 Buzziest Beauty Brands of 2018 takes meticulous attention to detail -- and not all strategies are created equal. The colour palette used for all posts is the same and the feed looks good as a whole. Running a referral contest is the perfect way to increase your business reach. This will also help you reach more people than you could have reached on your own. Advantage of social media marketing for the beauty industry 1. As highlighted in our Rise of Influencers report, social media personalities … Yes, this is the same strategy that brands like Coca Cola have used for years by maintaining consistent brand elements like logos and colours. Social media platforms have also recognised this trend and responded by providing features that help with social selling. Unlike other social media platforms, Instagram is heavily focused on visuals, both images and video. Refer a Friend to Win. If you’re an eyelash technician, provide tips on caring for your eyelash extensions to make them last longer. What products does your salon use? Each business should utilize the platforms best suited to their business/industry and focus on the ones where their customers would ‘hang out’ online. Every post that is added forms a whole to make the page look consistent. Do competitions/giveaways! Almost all businesses that have an online presence are present on social media and are using it to market their products. You can do this by simply asking a question and, as long as you get responses to it, you will get engagement on your post. A lot of boutique beauty brands and sellers have emerged that take orders directly from social media and accept online payments. The same strategy when applied to social media focuses on keeping your page aesthetics and tone of voice consistent. Without a clear target group, marketing strategy is not going to be a success. Target the relevant audience: When you start a marketing strategy, it is always good to know who you want to reach. Your customers want to trust you and feel comfortable and relaxed – especially when it comes to the person doing their bikini wax!! Best Practices for Health/Beauty Social Selling Contact me today to discuss and I will put together a unique proposal to suit your needs and budget. Work with your team to build a concrete public relations plan. Remember, social media is “social” and it’s all about building relationships. You could go one step further and write blog posts on your website and share them on social media too. Social listening is the practice of monitoring your brand’s … Before and Afters. Social media is a powerful tool which you can consider to reach out to maximum people. You can also conduct a quiz or poll as this kind of social media post gets good engagement. Social media is one of the best ways to market your beauty services. To be successful at attracting new clients and growing your beauty or hair business via social media you will have to invest money, as well as time and effort. And, of course, they need to be seen using your product in their pictures. Millennial beauty buyers are also big on Instagram inspiration. Take the beauty brand, Sephora, for example. For example, ask your followers to ‘like’ and comment on a post (asking them a question is a great way to encourage comments) in order for them to go in the draw to WIN an enticing prize. You can do this by asking them to use a brand hashtag for a chance to get featured on your page. Showcase your employees / beauty therapists. , you will see a clear difference. For this one, we’re going to fall back on … Updated August 11, 2020. If you compare this to the brand personality of YSL Beauty, you will see a clear difference. You might argue that numerous beauty brands already provide global shipping, so why would anyone buy from social media sellers? Create a Distinct Brand Personality. The social platforms are in it to make profit, and they want you to pay to play. One of the best benefits of Instagram is that it allows you to tell your brand’s story with unique and engaging visual content. The growing popularity of social media and the sheer number of active users on social platforms have made it an integral part of every brand’s marketing strategy. Online marketing can help you a lot in this. You can use popular industry hashtags to reach people who are interested in your niche. Then, as more people share your giveaway, more people will see it, and so on. Beauty brands have capitalised on the popularity of social media platforms and have brought their shops to the consumers, instead of asking them to visit. Whether it’s a teeth procedure, Botox procedure, facial, hair cut or even manicure, posting your talented, high-quality work on social media is a great way to get other potential customers to think “I want that too!”. Benefit Cosmetics uses this strategy where they repost user posts that use the brand’s hashtag #benefitbrows. Social media’s unique … 3. On that scale, if you wish to boost up your spa’s online visibility then social media channels pave the way ahead! Social media is reshaping the beauty industry, bringing a whole host of new opportunities and challenges with it. Leverage the strategies above to excel at social media marketing. Social media is a MUST for any and every brand. This does not only apply to a social media marketing strategy, but also for others. It's not just about tone, you can also create a distinct brand personality by maintaining consistent aesthetics. Be Accessible. The entry requirement for this type of contest is to share the giveaway on social media. On their Instagram feed, users can simply click on a picture to shop. This is the type of information that consumers seek rather than you pushing it on them. Apart from tutorials, you can also use other informative content like tips, tricks, or skincare and makeup routines. Read on for 5 social media content ideas for beauty-based businesses…. All Rights Reserved. Most of these options direct users to the actual website and that’s where they make the purchase. Find customers through social listening. Subscribe to our newsletter and get social media resources send to your inbox. Here are some reasons why you should include tutorials in your content plan. Come up with a strategy for each, including a ‘theme’ for your Instagram feed. You need graphics and posts that not only help create brand recognition but also share valuable tips … And, these types of content also have similar benefits as tutorials. What makes them superior to other salon’s products? 24th Mar 2020 | By Mary Rayner. And, the question does not necessarily have to be related to your industry but could be something fun that everyone would like to talk about. Showcase your products. Moreover, the pastel colours used in the posts are similar to the actual makeup products, as Kylie is known for her pastel and nude makeup palettes. Create Your Own Facebook Group Like a free set of eyelash extensions, a one-hour massage, or a color-and-cut package. Social media managers are referred to as the voice of digital and advertising … If you operate a spa, provide info on how a regular spa can help your physical and mental health. This is why you sometimes need to post content that sparks a conversation that keeps your audience engaged. It removes any concerns a consumer might have about how the product will look when applied and makes it easy for them to make a purchase decision. 100 Content Ideas for social media for Your beauty and makeup business I have been serving clients in the makeup and Beauty space such as MUAs and Beauty Bloggers. These include but are not limited to: An increase in exposure for the business: Up to 93% of the business users stated that using social media for business has resulted in more people looking into their products. They want to know exactly how they can replicate the same looks and that’s where tutorial videos help. At BOWO Creative, we understand that marketing is not a one-size-fits-all, especially when it comes to the beauty … There are many beauty brands who mastered the art of social selling and are enjoying the fruits of a robust social media presence. You can use the same products to create numerous looks, so there will never be a dearth of content ideas. Without a clear target group, marketing strategy is not going to be a success. You are here: 4. Building a brand on social media requires you to remain active and post relevant content consistently and frequently. The beauty industry has significantly benefited from this and has evolved to be a $5.5 trillion industry. Simply download any bundle of social media images, add your logo to brand them as your own, and share the images across all your social media platforms! By posting engaging, thoughtful and valuable content, this can help attract more potential clients to your business. Millennial beauty buyers are 40% more likely to use Instagram for inspiration than those aged 35 to 64. How a Social Media Manager can help your business. So in this case, beauty-based businesses are well-suited to Facebook and Instagram! What this means for today’s consultants, direct sellers, distributors, and business owners is that social media is the place to be to reach more prospects, engage with existing clientele and achieve the growth and success they’re striving for. Social Media manager. These videos show your products in use and encourage people to buy after watching what they can do. However, no other industry has benefited from the social media marketing boom as much as the beauty industry. From Shoppable pins to Instagram Stories with a CTA, there are numerous ways in which you can sell on social media. 1. What can your clients expect when they have an appointment with this person? L’Oréal is the world’s largest beauty and cosmetics firm with its head office in Clichy, Hauts-de-Seine, France. (If you’re really ambitious and have the time and/or skill, Pinterest could be a great platform to utilize also). Feeling excited about the possibility for your social media? Influencer Marketing Hub » Influencer Marketing » How Social Media is Shaping the Beauty Industry (+5 Social Media Strategies for Beauty Brands). (Just be sure to check Facebook’s policies around competitions so they don’t slap your wrist!). Empowering Schools to Empower Students Beauty As A Business empowers the hair and beauty pro to do what they’re passionate about by teaching them to use social media to showcase their work, connect with clientele, fill their schedule, and in doing so, build a lasting career in the industry. Then, as more people share your giveaway, more people will see it, and so on. As well as relying on user-generated activity, its annual Face Awards enables it to capitalise on the wealth of associated video content on social media platforms. Although you may have social media accounts in place for your salon, learning a few new key tricks, brainstorming with your staff and coming up with a strategy can take your salon to the next level . Beauty firm Unilever has officially dropped the word "normal" from its subsidiaries' hair and skin products. Social media and the beauty industry go hand in hand. A great way to stand out in the crowd on social media is to have a clear and distinct brand voice and personality. What’s more – you could post about what products you sell, too. Social media has emerged as a mainstream marketing channel where brands and consumers interact and engage in real time. Mintel's latest social media research report (into the beauty and personal care market) reveals that Brits increasingly go online to research beauty products before purchase with sites such as Facebook and Twitter informing purchase decisions on beauty products for 34% of would-be buyers. All of these provide much sought-after, useful information to your existing or potential customers. Here are two of the most notable changes that the industry has seen due to the growth of social media. Or, you can post shareworthy content that people will like to repost/retweet and will keep getting engagement hours or even days after posting. YSL being a luxury brand uses black, red, and gold colours that look elegant and luxurious. User-generated content is a goldmine because it does not require any effort on your part and it is likely to be well-received by your audience as it is authentic. So in short, for global, or at least national, salon and spa businesses, Pinterest is great. Social media has opened up new avenues for purchasing and discussing skincare routines and trends. The Face Awards is an online make-up competition for professional make-up artists and beauty vloggers, enabling anyone with a love of make-up and artistry to showcase their skills. Are they ethical / cruelty free? Almost four in 10 Brits (37% - equating to 15 million consumers) have interacted with beauty and … Our favorite is Social Report. One of the most important lessons of social media is to feature your brand where your audience naturally spends time. Let's schedule a quick chat to see what package would best fit your business or brand. The beauty industry has significantly benefited from this and has evolved to be a. that can help you ace your social media game. If you give facials, provide tips on keeping your skin healthy and bright. In the case of beauty companies, this means someone creating a look using a brand’s products. Healthinomics is an easy way to grow your social media following with eye-catching time-saving bundles of ready-made social media images, designed just for health and wellness business owners. Beauty brands have new ways to market their products. But what are some industry-specific ways in which you could utilize social media to do this?? Organic? Social media is one of the best ways to market your beauty services. Let's schedule a quick chat to see what package would best fit your business or brand. Photo by Guilherme Petri on Unsplash. Maybe you use the same colour palette for all your posts or you post similar kind of content that looks like a portfolio when looked as a whole. This is the most important part of any brand’s social media strategy and can’t be ignored. Packages start from as little as $399 per month* – perfect for small business! 5. It’s as simple as that. These social media resellers order products in bulk or find other ways to avoid paying heavy import duties. After all, beauty brands represent many of the most-followed, active accounts on Instagram in particular. 4. If you’re planning to get the beauty business grow and make a profit, it’s important to understand how you can recognise yourself and attract customers. This does not only apply to a social media marketing strategy, but also for others. Nothing shows the benefits of your services better than a good ol’ ‘before and after’ or transformation shot! Advantage of social media marketing for the beauty industry 1. Here are some of my favorite ways to use social media for beauty business growth: 1. How Social Media is Shaping the Beauty Industry, Social Media Strategies for Beauty Brands, Top Influencer Marketing Platforms for Agencies, The Ultimate TikTok Video Size Guide for 2021, Youtube Influencer Marketing Report: 2020 Year In Review. Visual social media platforms like Instagram are being used as virtual stores with feeds acting as virtual product displays. They are active on many different social media channels, have almost a cult-like following, and are thriving in the cutthroat social media world. Or a little overwhelmed? We created Beauty As A Business to develop the first-ever social media marketing curriculum specifically for the beauty pro. Social Media Management Packages For Beauty Businesses Are you ready to grow your online influence, nurture your loyal audience, and turn leads into qualified clients with social media marketing? Refer a Friend to Win. 2. Whether it’s a ... 2. Social Media Templates for Business in Beauty If you’re in the beauty industry you already know the importance of having a gorgeous social media feed to showcase your business. It can be a powerful tool that allows you to engage with, and influence customers like never before. This helps improve your brand recognition and recall. Take this Twitter post by Benefit Cosmetics, for example. to reach people who are interested in your niche. The entry requirement for this type of contest is to share the giveaway on social media. You need graphics and posts that not only help create brand recognition but also share valuable tips …