Mr O’Leary was the saviour of Ryan Air transforming it to a profitable airline in Europe. Ryanair also proposed to double Aer Lingus’ short-haul fleet from 33 to 66 aircraft and to create 1,000 associated new jobs over a five-year period. SUMMER SALE. The first is in Tourism and Hospitality Administration, the second – in Tourism Management. It was called Ryanair. Flexibility of the business. Therefore his improvements of being able to work as a team would advance him from being a level 4 leader, advancing to a level 5 leader. His leadership styles were the main backing to help all sectors work together in to achieving this target. Through these aspects we are able to understand that Mr. Michael O’Leary is not a level 5 leader due to his limitations of working together as a team. *You can also browse our support articles here >. (Refer Appendix 2 for diagram). Building greatness in anything he does was based on his personality together with his ability. Passengers: 27,593,923 Employee (at year end): 2,288 2005 We launch 5 new bases, at Liverpool John Lennon Airport, Shannon in the West of Ireland, Pisa, Nottingham East Midlands and Cork, giving us a total of 15 bases throughout Europe in 2005. Latest travel updates and C-19 test locations Read more. These are the Ireland-based Ryanair, Poland-based Ryanair Sun, Austria-based Laudamotion and the newly created Ryanair UK. ch-aviation GmbH For further information on this Integrated Annual Report, please contact Sarita van Wyk on +27 (0)21 980 4269. © 1998-2021 ch-aviation GmbH. (http://www.guardian.co.uk/business/2004/nov/07/theairlineindustry.observerbusiness). The strategy here is based on the goal of the airline. It was losing so much cash that a former accountant, a certain Mr O’Leary, recommended closing it down. This case study and analysis is to identify the current strategy of Ryan Air using various models and strategies to develop a better future for Ryan Air. As per cost leadership Ryan air has focused in to becoming the lowest cost airline catering to many customers who seem to easily select Ryan Air over other airlines that provided a higher quality and quantitative service for a premium price. The Lufthansa Group claimed a market share of more than 30% at the airport when it opened in October 2020. “Ryanair’s passenger- Kilometers grew on average about 45 percent per annum from 1998 to 2003” Rynair’s Key Features of low cost Business Model: Ryanair’s well-known founder and strong leader Michael O’Leary is personally involved in the company as … As he plays a big role in the company in cost management and many other strategies of running a low budget airline. This functional strucuture represents a traditional functional structure with functional heads reporting directly to the CEO, Michael O’Leary. Mr O’Leary in his leadership has been able to undergo several steep steps in to making Ryan Air the No.1 Airliner in UK. Commenting on Ryanair's search for other opportunities akin to its recent buyout of Laudamotion, O'Leary said airlines being targetted are small-scale operators in regions with strong future growth potential. Most manufacturers today still use a traditional structure. These recommendations consist of business expansion which would require capital investment. It might also extend to business lines that are … In the above diagram the value chain analysed through the study of Ryan Air has been able to outline the important areas in Porter Value Chain Analysis. The largest internet retailer in the world by revenue employs more than 647,00 people worldwide. Their strategies are entirely based on being the Cost Leader in its segment. No plagiarism, guaranteed! Copyright © 2003 - 2021 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. Source-http://www.slideshare.net/puya455/newanalysis-of-ryanairs-competitive-advantages. Through the functional structure of Ryan Air it has been identified of the Advantages and Disadvantages of a functional structure to suit Ryan Air’s needs. 06.02.2019 - 02:37 UTC. Therefore the company was forced to go in to cost reduction mode due to the external forces of recession. 2. Therefore what is important is that Ryan Air remains as the cost leader in its segment to thrive in the UK market of Airlines. Along with that he is efficient in it as well due to the fact that low budget financing and strategically implementation of controlling a large entity like an airline industry with minimal cost is of a state of the art financial plan for Ryan Air. Therefore this report consists of vital information that relates to Ryan Air’s existing strategy and the strategy that needs to be implemented as stated in the recommendation section along with Mckinsey’s 7 S model. The airline ... 2019 Q6 Short Outline two problems which could arise in a business which has too wide a ... (Also 2010 Q4 (C) Discuss the benefits of a functional organisational structure in a business.