, 92% of consumers trust referrals from people they know. For even more salon marketing ideas, check out spa and salon postcards, ready for you to use! One way to keep in touch with existing customers is by sending them a monthly email newsletter. To answer this question just look at your current clients (the ones who’ve been coming to you for years and years and who are a joy to have in your salon!). Don’t assume your customers know you want to grow your business though. To get your website found on Google, your website’s data must be accurate and filled with keywords your prospects use to find a business just like yours. Now that you have a USP and special offer your prospects will jump at, check out #4…, You’re well aware that your prospects and customers need to visit you often. Now you can just google them! A SALON owner has spoken of her pride after her business was named as a finalist in the UK Hair and Beauty awards. Well, first of all, because you saw their name clearly on their big logo. The ultimate measurement of all your spa marketing efforts = how much sales they generate for your business. So, get ready to look your professional best with beauty tunics and healthcare uniforms from Diamond Designs. 10. So you need to make sure you have this data entered correctly, specifically: You’ll also manage and respond to any Google reviews from your Google My Business account — more on why that’s important in #11. You want to make sure those clicks are converting into, for each ad that is a clear continuation of the message on your ad (if your ad says, 5% off,” people will click away faster than you can say, Add call extensions to your ads (either your phone number or a. click to call” button for mobile ads) and the people who are ready to call can do so without you being charged for the click! 95% of your prospects will visit your website before making any decision to buy from you (or not). You can run a free count of prospects here. Create a video of your services for 80% more leads, Increases (FREE) traffic from search engines to your website by up to. You will want to include the client’s name and contact information, however other details to be included are up to you. Keeping your listing current means setting aside time to upload new photos regularly and asking your happy customers to leave you a review on the site (more on that in #11)! *with the purchase of an Everywhere Small Business campaign. ), The idea is that the more prospects are followed up withÂ, , the more likely they’ll remember YOUR business (vs. your competition)…. use them on the pages of your website — your homepage, your About Us page, etc. When you spot a negative review online, make sure to quickly comment on it and respond with a sincere apology. Facebook marketing is becoming more and more popular every year, and with good reason. But instead of emailing and calling them every single day, you can use email marketing to automatically follow up with this lead for you. Both of which amount to more leads, sales, and loyal customers. List out the characteristics of your ideal clients (income, geography, individual vs. business, etc. She is also a licensed mental health counselor, registered nutritionist and yoga teacher. But secondly, because they look more established, credible, and trustworthy. This means that many of the people who receive your salon postcards will search for you by name and head directly to your website (we’ll talk about what happens then in #8). 6. Use this time-tested marketing tool to generate up to $400,000 in sales, say they prefer direct mail marketing the most, Recipients see your message without having to open their mail (time saving! Choose your prospects (and therefore, future clients!). If you pour on more of the boxed hair lightener, you’ll chemically FRY your hair…Â. Get a professional video made that clearly shows prospects a before/after visual of what you and your staff can do. Take the time to RESPOND to negative reviews. We will not publish or share your email address. Your salon postcards are personalized automatically with the first name of the recipient, so they take notice of your day spa marketing! Many of those people need nearby salon and spa services! This lead capture form works because online visitors don’t need to hunt for a way to contact you —. Many business pages’ organic reach (that’s how many people you can reach for free) have declined sharply. You can also create one to show off your staff like this one: Whether you create a video — or hire someone to do it for you (to save time) — you’ll want to use it on your website and social media, which is up next: Show off photos you have on the marketing channel where pictures RULE for generating engagement (clicks), meaning: After all, whether prospects are on Facebook or Instagram (or anywhere else for that matter), people LOOK and click when they see images. Hair & Beauty Australia supports salon owners by offering individually tailored workplace relations advice, guidance and best business practice tools to ensure salons are compliant and acting in a way that will not leave you open to litigation and claims. If you’re worried that discounting your services will sink your revenue, think again: The idea behind special offers is you want to drive in LOTS of people to your business. You can use PostcardMania’s PPC management services here. Why I HATE Yelp & What We Use Instead For Online Reviews…, How to Reach EVERY New Mover in Your Area Without Even Thinking about It, The Jewelry Marketing Guide: 26 Marketing Ideas to Increase New Customers AND Sales Year-Round, How I Grew My Small Business — the REAL Story, All Products Manufactured in our USA Printing Plant • Over 260 Hard-Working Employees • 69,800 Square Foot Facility in Clearwater, Florida. And when someone remembers you, they’re MUCH more likely to BUY from you when the time comes. With PPC ads, you bid on keywords, like “best massage” or “organic hair salon.” Google AdWords (Google’s PPC platform) will suggest a bid for you, but you can actually bid however much you want. Growing your salon with fresh new leads and increased revenue doesn’t have to be hard. Many of those people need nearby salon and spa services! Market your services consistently and enjoy loyal, repeat business, And people need massages WAY more often than they get them, The key to generating a steady stream of leads (and new customers) ALL year-round is through, Start planning — and running — your year-long spa marketing campaigns to stay in front of your prospects (and customers) with your USP (#1) and beautiful, 5. or other spa marketing ideas. Here are some tips on what to post on social media: Make sure your phone number, business address, and website are all listed on your Facebook business page and Instagram profile so it’s easy for prospects to contact you! Yet another benefit to keeping your business’s information totally up-to-date is you’ll be found. Meaning, your business may end up showing up LESS in Google searches —. Not to mention this salon has racked up 39 new positive reviews, impressive! They’ve asked you how much you charge for highlighting hair, and you quickly provide them an answer. With Google Pay-Per-Click (PPC) advertising, your salon advertising appears above both the Google Maps results AND the organic listings when people search for your services. , and you check your Google Analytics account and notice 500 people visited your website, with 100 people landing and spending 1-2 minutes on your “About Us” page. and Instagram profile so it’s easy for prospects to contact you! So get your USP in the bag, and you’re ready for this next one…. Social media is a FREE way to get your beauty salon promotions out so people can see what quality work you do…Â. They call to redeem your offer, then you wow them with your service and create new customers!  business, but also for referrals — which are essentially FREE leads. fter all, it’s obvious everyone needs a haircut (or at least a massage or a pedicure from time to time!). including in Google My Business) will enable your ranking in Google Maps to be, At the time of this article being written, those are the 3 massage places that automatically pop up in Google Maps when someone searches for “Charleston, Google LOVES consistency, so just keep your business’s information updated across, When your prospects see positive reviews, they’re, more likely to click on a business’s website. You can always add more information at a later date if you decide you want to keep a record of past services you have provided your customers. That means you have to pay up for an ad, like this: I recommend running Facebook ads at the same time you’re running your salon postcard marketing campaign. ), You save $$$ on postage when you mail postcards rather than enveloped letters, to finalize over the following 6 months.Â, 7. But when they’re ready to get a massage or manicure, will they remember YOU? (USP), you simply need a definitive statement which outlines: What specific (or special) services you provide, FREE report: How to write a Unique Selling Proposition that catcalls, It helps you look like a professional trustworthy business, of the boxed hair lightener, you’ll chemically FRY your hair…Â, One has dingy windows and a lame logo that screams “cheap”, Another one looks bright and clean with a sleek logo (and sign! of people use to find the location of a business. businesses to show up on page 1 of Google (a highly coveted place!)! Access will be cheaper to purchase than specialized beauty salon software but you can customize it to track customer information. Wonder how much to spend on your spa marketing?? Includes your special offer — even if it’s just a FREE color consultation! 22 spa and salon marketing ideas to grow your business. Let’s say you receive an email from someone directly from the contact form on your website. If you want more clients from your site, this could be the theme for you. Call one of my experts at 800-628-1804 — the consultation is 100% FREE! Here are some special offers PROVEN to work in beauty salon and spa ads: Grab this FREE download with more beauty salon promotions than you can dream up: FREE report: 128 special offers proven to create leads AND sales! Your special offer has 2 MAJOR functions in your day spa marketing campaign: So a special offer is not an afterthought for your spa advertising…. Many of your prospects will simply search online for what they need, like: They’ll see several listings, many of which will be search-and-review sites, like: Make sure you’re listed on those sites, too — and that your business profile is. To maximize your salon advertising dollars, you need to capture the IDENTITY of those interested prospects (meaning, all of them!) Great read! So evaluate WHO your ideal clients are and mail salon postcards to folks JUST like them. When your prospects see positive reviews, they’re 90% more likely to trust and buy from you. I’m always asked what response rate you can expect from your direct mail, and my reply is always the same: You should be asking how much SALES your salon postcards can generate…. SEO is a continual process since Google and its algorithms (formulas) change all the time. Each page’s title (learn about page titlesÂ, Homepage’s page title should have “organic day spa” or “professional hair coloring services” (or the like) + your city & state, Your contact data (on your contact page) must be correct, Your business’s data must be referenced (cited) on other popular web pages (#5), SEO is NOT a one-shot deal — much likeÂ,  process since Google and its algorithms (formulas) change all the time. Decide what information you want to track. In a free email marketing software, such as MailChimp for example, you can set up a simple campaign to automatically email leads so that you’re continually reaching out to them. For some, it’s as low as 2 PERCENT, and taking into account Facebook’s January 2018 newsfeed changes, you can pretty much say “so long!” to your page’s posts being seen by your prospects for free. Even if the customer can’t be satisfied no matter what you offer or do, your response online will at least show prospects that you care enough to communicate and try to help. This software is often expensive but allows you to track a great deal of information and schedule appointments. When you’re done making a client look and feel great, tell them you’d appreciate a review online if they’ve enjoyed your service. Post pictures on your social media profiles & generate visitors to your website, of users take action after seeing an Instagram advertising post, out so people can see what quality work you do…Â, you can drive clicks from social media right back to yourÂ, Before-and-afters (who doesn’t love those?! To help you get your website looking just the way that you want, Salon features a full drag and drop homepage builder. ABOVE the fold” (meaning, above the point where someone would have to scroll down to read more). ), and then buy a, this dermatological med spa over 300 NEW clients. Add any additional data in corresponding columns to track client information. Your cost per click is determined by many factors — your bid being just one — such as: FREE report: How to do Pay-Per-Click yourself (and not waste money). That’s almost ALL of them. The Facial Hub is a Brisbane based boutique beauty salon for both men and women. The biggest asset your business has, along with its employees, is its existing customer base — people who’ve already given you their ultimate vote of confidence: Existing customers are not only a source for current business, but also for referrals — which are essentially FREE leads. Set up your client service records to best fit your needs and to make the records easily accessible to you and the workers at your salon. List out the characteristics of your ideal clients (income, geography, individual vs. business, etc. Bridal services and special events. I recommend getting a video made that introduces your spa/salon to newcomers and gives them a tour of your space in under 1 minute. You PAY for each click (hence the name PAY-PER-CLICK). ), ’t just sign up for these accounts and think you’, Keeping your listing current means setting aside time to upload new photos, 8. All this information gets pulled from the data YOU enter in and manage from your Google My Business account. so you can follow up with them, keeping. Ready to start your marketing campaign? efforts = how much sales they generate for your business. use them on the pages of your website — your homepage, your About Us page, etc. See these 3 massage businesses in Charleston? Get LOTS of 4- and 5-star reviews of your business online to boost your salon marketing strategies, Have your staff tell customers they’d appreciate a review, Make sure customers know HOW to leave a Google review, Send gentle email reminders that you’d appreciate a review. Especially when your competitor is just 1 click away! You follow the instructions, yet your hair turns an icky shade of green —. (Another big reason is that they aren’t doing enough marketing (like, Your special offer has 2 MAJOR functions in your, Enticing prospects to try out your product or service, Rewarding current customers and ensuring future loyalty, Once you service and WOW these prospects, you’ll have, 4. Whether your prospects receive your salon postcards in the mail OR they see your salon advertising on Facebook, they see ONE cohesive marketing message. You PAY for each click (hence the name PAY-PER-CLICK). According to a report by Nielsen, 92% of consumers trust referrals from people they know. Instead — just reward your current customers who give you referrals…. FOR PROFESSIONALS: Most professionals double their revenue in the first year with our unique … The LAST thing you need is a disgruntled former customer bad-mouthing your business. Because prospects don’t have time to figure out how to contact you. when its Google reviews are positive, meaning those golden star ratings you see! Advertising with salon postcards is cost-effective because: A North Carolina cosmetics medical equipment company mailed postcards to generate new customers…, And their campaign brought in $400,000 in immediate sales with an additional $2 MILLION in sales to finalize over the following 6 months.Â. You’re not willing to chop off all your hair off by not investing in a professional salon’s color-correcting services. Â, With a professionally-designed logo, you can feel confident putting it on multiple salon marketing materials to easily (and inexpensively) boost your branding and professional appeal.Â. Purchase a database software such as Microsoft Access if you do not have it already. After all, it’s obvious everyone needs a haircut (or at least a massage or a pedicure from time to time!). Speaking of easy marketing on autopilot…, According to the U.S. Census Bureau, a little over 11% of the American population moves every year. Consistency can make or break your marketing campaign (, And if you have questions about anything mentioned here, such as marketing withÂ, , leave a comment or you can email me directly atÂ, View The Better Business Bureau website (open in new window), View WebMaster Award Program website (open in new window), View Creativity International Awards website (open in new window), View Association of Marketing and Communication Professionals website (open in new window), View Inc 500 Award Winner website (open in new window), View American Business Awards website (open in new window), View The Tampa Bay Business Journal Fast 50 Award website (open in new window), View World Wide Web Awards website (open in new window), View Women's Business Enterprise National Council Certification website (open in new window), View Tampa Bay Top Workplaces website (open in new window), 22 Beauty Salon Promotions For More New Clients, beauty services and salon postcards you can use.