• Inadequate take-off and landing slots for aircrafts makes it difficult for new carriers to find suitable airports. Strategic Analysis of Easyjet Essay. Morden, Tony (2007) Principles of Strategic Management, Ash gate. 5. These elements can be viewed as their accomplishment factors. THE ENVIRONMENT - STEEP Therefore, it needs to ensure a growth in its network and fleet does not contribute to higher operating costs. • Its technological advancement, i.e selling most of its tickets via the internet (online). To reach a strategic verdict, the company has to initiate a market research on the size of diverse amalgamations of pricing and services. easyJet has concentrated on maintaining its low costs in order to remain competitive. Palgrave- Macmillan. Since 1998 the ”easy” brand is used for ventures other than easyJet such as easyinternetcafé, easyvalue, easy music, easycar, easymoney, easybus, easycinema, easyhotel, easypizza, easycruise, esay4men, easytelecom, etc. These objectives are set out in Easy Jets 2014 Annual and Financial report. 1. SWOT ANALYSIS Marketing Strategy: EasyJets’ key element of success was through their approach to pricing. • To counteract the effects of avian pollution, these aviation companies are advised by the government to reduce their carbon rates. . These goals may not be achieved in a short-term, but will indicate the direction to which the company’s working….’ Originally introduced in 1994 as a low-cost airline, Easy jet aimed at undercutting the traditional carriers such as the British Airways, by creating a lean operation’…. It will be carried out through two exclusive parts. The Easyjet Plc VRIO Analysis shows that Easyjet Plc's employees are a valuable resource to the firm. 3. • High capital requirements negate threat to some extent. The same strategy has been followed to analyze the financial ratios of easyJet i.e. They can be considered as financial strength, operational efficiency and scale efficiency. • Man full-service airlines may drift away from the regional market and base their focus on more profitable long-haul routes, therefore leaving the market to the low-cost operators. Important points in this business model are high aircraft utilization, short times on airport, charging for not needed extras and put much efforts in keeping the operating costs low. 4. European Countries Collaboration and good relationship making EU politically stable. Weaknesses. Meanwhile in Strategy implementation and Practice, Dave Chauffey points out… ‘a vision statement is a summarized statement of the goals a company hopes to achieve in the long-term. THE ENVIRONMENT – STEEP These operational strategies have created immense benefits for the two airlines, including optimizing airline use and increasing airline turnaround frequencies. 6. . A persistent commitment to quality service and cost control is as important as the discipline to establish a growth plan. Their website is technologically developed and updated regularly offering customers easy access for booking. The introduction of an online reservation system enabled the company to cut out the travel agents and so save on the commissions. . • Easyjet makes a sale of 98% of its flights via the internet. Describe each and demonstrate how it assists in planning and prioritizing work. Easy Jet has strategic objectives in which it likes to follow. What microscope is the best choice for your scenario and why? The company should maintain its focus on price and try to unite the dots in its network, which costs less than introducing new cities. 12-15. “Turn Europe Orange” that Easyjet expands its employer presence across Europe. The acceptability test is concerned with the anticipated performance outcomes of a strategy. Frequent flights needs to be arranged, few connections, and more airports to be built nearby. Once they have acquired a handful of clients and the business seems ok, they don’t cater about a strategy to retain customers especially in the low cost aviation sector. . . These are the elements which form the basis of easyJet’s key success factors. 81-93 Grant, R. M. (2005) 5th ed. Reputational (2016) Easyjet Plc. Porter Five Forces Analysis is a strategic management tool to analyze industry and understand underlying levers of profitability in a given industry. The main strategy of Easyjet is to be Europe’s preferred short-haul airline, delivering market-leading returns. . They can achieve this by paying in a token amount into a private account that will be used by the company to support environmentally friendly projects. Stelios Haji-Ioannou established the company which is based on the low-cost, economy model of the US carrier southwest. . Choisissez votre siège sur tous les vols TAKING INTO CONSIDERATION AN INTERNATIONAL OR DOMESTIC ORGANISATION THAT YOU BELIEVE HAS ACHIEVED SUPERIOR PERFORMANCE IN THE PAST YEAR, USE RELEVANT FRAMEWORKS AND … Essentially, historical comparison approach was adopted to evaluate the organization's relative strengths and weakness. “A specimen for optical microscopy is generally prepared by mounting a sample on a suitable glass slide that sits on the stage between the condenser and the objective lens (Cowan, Smith 2018).” answer 2: Hi Professor and class, The clinical or research scenario that requires the use of a microscope includes the study of microorganisms that cause human infections. EasyJet has adopted its business model from Southwest Airlines from the United states. • Traffic should be boosted in the long-term via globalisation, meaning easyjet is on the right footing to the further expansion of its routes. Differentiation This SWOT analysis is the first in series of CAPA features. • Its Marketing and sales force Strategic position and selected strategy The strategic position of Easyjet is similar to the aim & objectives. This is usually published in the company’s literature on websites and in the company’s reception areas of offices. This can be established in two ways; the financial feasibility which is realised from the funds flow, forecasting, break-even analysis and the resource deployment which supports the identification of resources and competences needed for a particular strategy. Strengths of easyJet. Furthermore, like Ryanair, Easyjetalso bases its corporate strategy on Southwest’s business model. easyJet, considering people with lower income, has offered opportunities for travel to and from the UK at affordable prices. Group Strategy Solutions Competition over price, new destinations (aimed at business travel) and contracts with local companies Staff development programs, increased market research and promotional events in desired destinations Repeat business with aircraft developer Airbus, and •Intensification of competition will lead to greater complications in demanding motivations from communities, like the token fee easyjet received at Luton. But it’s new in other aspects(less than 50yrs) as a discipline or field of study. •They do lack competent services, flexibility and focus in business, e.g. Analysis of financial resources in order to understand the strategic capability of EasyJet will need examination of financial capability and performance. Support events include the firm’s infrastructure, human resource management, technology development and procurement. To the company it would be the actual flight which is to be safe, prompt and comparatively comfortable. If I were looking into plasmodium protozoan (which causes malaria), I’d use an electron microscope, where the method of electron microscopy (EM) is used to produce high-resolution photographs of biological and non-biological specimens. Efficient communication is of uttermost importance since it serves as a strategy to accomplish operational targets. Topics: Strategic management, Low-cost carrier, Airline Pages: 16 (4774 words) Published: October 25, 2011. . The SWOT analysis provides a clear view of EasyJet's strengths, empowering it to build on them, and meet business goals. The features or elements listed below are likely to have an impact on the airline industry and should be considered when formulating an effective company strategy for easyJet. An Investigation into Easy Jet airlines customer satisfaction, as a result of their strategic low cost carrier business model, of implementing, STRATEGIC MANAGEMENT ASSIGNMENT Stelios (chief Executive of easyjet) Like Virgin’s Richard Branson, has a charismatic and colourful personality that earns his company the admiration and ‘urge’ over others of its kind. Giving customers the leading offer in the airports they want to fly to. EasyJet’s key marketing strategy is based on a fairly simple structure. . Keywords: easyjet, corporate appraisal, swot analysis, pestel, cash flow position This report will provide a detailed analysis of EasyJet’s current corpor It will be carried out through two exclusive parts. The threat of new entrants EasyJet has a flaw in this area because customers are not offered any incentives. • Competition will intensify taking into consideration the saturated state of the market and the unavailability of other options. . To be on the alert, easyjet has for this; easyJet has safeguarded long-term contracts that guarantee an exact amount in delivery, location and time of the aircraft. Emphasis should also be placed on direct marketing i.e. In the first part, firstly, we are going to give a general overview on easyJet's assets, then mainly concentrate on its critical capability which formed its core competence. Can anyone offer me any help outlining the main ...show more SWOT Analysis of Easyjet Airline Company EasyJet Airline Company. The above factors can be observed as the beginning of expectations for customers from every local airline. Easyjet PESTLE Analysis Political Factors Political factors reflect the political stability of the region where Easyjet is operating. By the end of the case, students should be able to: Understand the internal environment of a company using the SWOT framework. Focus (Porter, 2004, p.35). Just a handful of cars can travel certain routes e.g Euro lines from London to Paris. • The short-holiday market seems to be of importance to easyjet as it grows swiftly than the UK travel market in general. This is because they are known to target different market segments. It is neither like a science nor a profession and has been in its military form for ages. (2010) Strategic Management for hospitality and tourism, Prakash chathoth- butterfly Heinemann. Both microscopes help in providing excellent resolution properties. . Related Posts. Launching, adverts, sales and promotion are mostly done over the internet because this facilitates things and it enables people with busy schedules to meet up. The employees are also loyal, and retention levels for the organisation are high. Réservez des vols pas chers sur le site officiel easyJet.com vers plus de 130 destinations en Europe. For details about easyjet’s capabilities of, a value chain analysis will be endeavoured in spite of the fact that it is a service rather than a production company whereby importance will be laid on the events that would create a valued end service. • Marginal threat from other forms of transport like train and car on domestic routes. Price divergences can easily be found and misused by the consumer. 1. • In times of economic downturn, companies limit business travels. EasyJet commenced with a loan of £5 million and 2 chattered aircrafts, but needed a £50 million investment raised by debt and parity in year two to speed expansion and acquire 4 new aircrafts. QUESTION. As an example, easyJet’s ROCE figure indicates a continuous growth (11.9% up from 8% of last year) which is a strong indication of their accurate choice of strategy. 2.1. On the other hand, the main competitor of EasyJet is Ryanair, which started its journey in 1985 with 25 employees but it has now 7000 employees with operation in 35 bases and 950+ routes (Snell, 2009)). Pettinger, Richard (2004), Contemporary Strategic Management, Palgrave Macmillan. 3. Introduction •Upon consultation of the company’s annual financial report, easyjet had a profound financial reserve that enables it to respond speedily to opportunities such as the recent bid for the Great British airlines. 6-7, Case Study: easyJet – Technology Strategy Founded in…, Wk 6 - Final Strategic Plan [due Mon] Assignment…, Environmental and Competitive Analysis of Easyjet Essay, Develop a strategic plan of 1,050 word or more for…. [Online] [31st October 2016] http://corporate.easyjet.com/~/media, Approach . Also make appropriate recommendations regarding Easyjet. The drawback of this microscope is that it requires the sample to be cut in thinner sections which are not required in SEM (Zaefferer, 2011).