Your article makes me think that I might actually need *more* than 4000 readers in total, but that if I groom them properly I can convert some of them into fanatics who will actually, you know, digitally flip me a dollar coin on occasion. My prices were $150 – $6000 and a once in a lifetime $52K. We try to make it really easy for a creator to ‘collect’ fans. My job has been trying to figure out how to convert these specialized Fans, into fans for all of my work. During her years with Lehman Brothers, she has closed over $5bn real estate transactions covering equity, senior and mezzanine loans. Joined in January 2000. Your post points to an path for creatives to build a larger base of fans: offering help in building language skills (via Skype, etc) and/or other skills useful to talent in emerging economies. Wonderful business model. Significant assignments have included the management of a Japanese retail strategy and an Asia-focused office value-add program. Prior to joining LaSalle, Steve was Managing Partner at Bellevue Capital Management where he focused on cross-border transactions on behalf of Asian family offices. As Global Funds Counsel, Rachel leads the team responsible for all legal aspects of the fund raising life-cycle (from concept, to marketing, structuring, documentation and closing) of a number of existing and new products across LaSalle’s global platform, including structured products, clubs and commingled funds. I got my first 100 true fans via guest posting on authority niche sites with high search engine ranking. Jon is an active member of the Securities Industry/Regulatory Council on Continuing Education and the National Speakers Association (NSA). Prior to joining LaSalle, Adam served as Vice President with The Manager Funds, and directed their marketing efforts covering the US. That’s what has worked for me. I will take your good advice and get going!!! I am a great believer in the ‘home’ somewhere for creatives between stardom & poverty especially in what I like to call the ‘Next Generation Music Business’ Having spent most of my life associated with the ‘old’ stardom approach of the record business which really serves a select minority – not the artist! concerts? I am certain that no matter how shy your are there is a marketing style that will be concomitant with your personality. Another piece of the puzzle make me one step closer to understanding it all. After 20 years of making art, what works best for me is doing the work without thought of consequence (neither money nor celebrity) and keeping the livelihood entirely separate. So, I understand how to do this in an underserved niche I think – But how do you stand out as a musician – my next test…..Maybe out of those 15,000 I can find 1,000 True Fans! Ms. Kaufman also serves on the Global Securities Advisory Committee and the Portfolio Management Oversight Committee of LaSalle Securities. He was also a Senior Fund Manager and Head of Separate Accounts. Or make your existing, boring product the best it can be. http://www.thebloodshots.com As head of LaSalle’s Global Creative Services, Alexandra is focused on the content services team, collaborating to define and evolve the brand vision, develop marketing strategy, define processes and systems, and develop/execute excite, empower, and engage initiatives; to steward the LaSalle’s brand voice and serve as lead designer on multiple projects; to lead the evolution of the LaSalle’s visual brand in partnership with design team; to manage a high-output team ensuring projects remain on schedule and are in line with project goals, budget and brand strategy. http://www.caradaftargameandroid.web.id/ Journalists, bloggers, and programmers are on the same long-tail that musicians and authors are on. Another way to calculate the support of a true fan, is to aim to get one day’s wages per year from them. Some of these comments from readers are asking how to go about getting those 1,000 true fans. There are probably thousands of music artists making a living on a very small, dedicated fanbase in Iceland, Norway, Sweden, Denmark, Finland, the Nederlands, Austria, Switzerland, etc. I thank these nice comments and by the people. So it might be helpful to think of this as continuum, that it to say, 1000 true fans is your initial goal but the journey continues from there. this has been my philosophy on being a living artist for a very long time, I am finally building it. From 2009 until June 2016, Uwe was Head of Asset Management for Northern Europe at LaSalle GmbH (Munich) where he was responsible for all sales activities within the region, the expansion of the asset management platform within the region as well as streamlining the pan-European property management setup. Using the logic of a street performer, the author goes directly to the readers before the book is published; perhaps even before the book is written. Marc Montanus is an International Director and Fund Manager for the LaSalle Asia Opportunity Fund series. Feh, superstardom has never been for me. Jean-Paul holds a French Accounting Diploma, and graduated from the Institut d’Etudes Economiques et Juridiques Appliquées à la Construction et à l’Habitation. Becky Smith is the Chief Operating Officer for LaSalle’s Mexico business and is responsible for the investment performance and strategy execution for the LaSalle Mexico Fund and various separate accounts. The result was that the most obscure became less obscure. This linear growth is in contrast to the exponential growth by which many things in the digital domain inflate. Scott is a Managing Director and Director of Operations with LaSalle Investment Management Securities. And of course, Nine Inch Nails – regular live webcasts and chat for watching the working process of the band at rehearsals and recording; Prior to joining PwC, he was Vice President and Tax Counsel at Heller Financial. We think the 1,000 fan theory makes sense. I have always worked on the 80/20 principle, but this year I decided to concentrate on our top 500 customers. Wow! When he got $100 he posted the next chapter of the novel. The main hurdle to overcome is consistency. Just thought I’d set the record straight on that. I’ll sign up as one of your “founding 1000″. Jon has degrees in Finance and Economics from Indiana University of Pennsylvania, and has completed Executive Education at the University of Pennsylvania’s Wharton School. Rene holds a degree in Economics from the Humboldt-University of Berlin. ACRES OF LIONS Although I don’t feel comfortable with a ‘finan. Have a great day! But I suspect those people are out there–they might even be reading this article!–with dollar signs in their eyes and a hankering for making YOU their next True Fan…. She as been part of the fund team and dedicated to Encore+ since 2009. Only celebs have fans. Just the other day it occurred to me how successful I would be if I had 100,000 fans of my music. Thanks for more insights, because I’m not about to get a job job. Old post, but excellent. But I would guess I have several hundred average fans. Anyways, it’s a great article and the numbers that you mention are very achievable. Simon completed a BSc (Hons) in French and German at the University of Salford, followed by an MSc in Real Estate Investment and Finance at the University of Reading. A mere one thousand is sufficient. They invented recommendation engines and other algorithms to channel attention to the rare creations in the long tail. Network via MyBlogLog, MySpace, Facebook. Good for you! But True Fans do. Prior to joining LaSalle, Tal ran the European Debt Asset Management platform (performing loans) for GE Real Estate where she oversaw a £3bn European loan book spanning across the UK, Germany, France, Spain and the Netherlands. http://www.motmaitre.tumblr.com Kevin, I am a True Fan of at least two people who seem to recognize the phenomenon, musician Robert Pollard late of Guided By Voices, and presidential candidate Ron Paul. I’m familiar with the 10.000 hours theory and it seems to me that if we build our fan base at the same time as our 10,000 hours, we could arrive at a comfortable living. A friend of mine shared this post, and I am absolutely encouraged by the ideas presented. Joe Munoz is the Chief Investment Officer for the Income & Growth Funds, LaSalle’s flagship US value-add fund series and the President of Income & Growth Fund VIII. You’ll see. Of course, you can also rely on concert tickets, merchandise and stuff, but still, it may not be easy. Email me and let me know if it’s working for you, loribell@xmission.com, Kevin, this post should be called “THE TAO OF LONG TAIL.”. Some only worked with me during birthdays or holidays. 2. you’re neglecting the costs. Elena joins LaSalle from View Inc., where she led real estate activities including the firm’s strategy and execution to scale adoption of smart glass in the office and multifamily sectors across the US and Canada. He worked at Savills Italia where he gained detailed knowledge of the Italian and Spanish markets, helping national and foreign investors in acquiring and dispose of assets in Italy. Getting 1000 fans will not of its self pay the bills on a $2.99 to 3:99 book that I make 70% of. Also, this strategy is more likely to succeed for certain types of art than for others. I’ve seen the ideas you talked about play out again, and again. This will incorporate my DVD, Poster, Stills, Screenplay etc. Prior to joining LaSalle in November 2018 she was Fund Manager in the Global Indirect Real Estate Team at Aviva Investors where she worked since 2010. With iTunes now the 2nd largest music seller in the world, of any kind, it’s a place to send those 1000 folks. I’m now working on 1p2U.com – A blogger’s ‘True Fans’ pledge a penny for their next article. Prior to this he was Head of Research at Close Investments. My first self produced debut Western Skies was released 1989. That`s more than a lot of new artists can say. The 1000 true fans is the real deal. It took time for physical media to be manufactured, shipped, stocked, and purchased. Alexandre Arhuis-Grumbach is the Transactions Manager for Encore+, responsible for overseeing all acquisitions for the Fund. I view with wonder both the adulation and controversy created by your article. Steve received a BA in History from Tulane University. But do you really believe that 100k a year is enough to sustain an artist’s living expenses, and this is key here, business expenses. DVD Now available at http://www.yellowlightsmovie.com. But I worry that giving things away in hope of attracting fans will diminish the likelihood that they will become “True Fans” and pay for things down the road. As a senior relationship officer to institutional clients, he is also responsible for new business development in Japan and seeks for potential business partners for LaSalle. His primary responsibilities include working with the firm’s institutional clients and prospects in the Northeastern and Mid-Atlantic sections of the US to understand their investment needs and be their advocate within LaSalle. Linda holds an BA from Berufsakademie Mannheim (Baden-Württemberg Cooperative State University (DHBW)) and  MBA in International Real Estate Management from University of Applied Sciences Biberach. This should be required reading for every small business owner that is trying to make their way in this big, nasty world of commerce. I find that it relates to this 1000 true fans topic because it’s ultimately about interacting deeply with the end users or “fans” and making sure they are happy with the product/service that you’re providing. Erick earned a BSc in Economics from the Wharton School of the University of Pennsylvania. I have always thought that I can sustain myself as an artist if just 100 people worldwide occasionally commissioned a bookplate (ex libris)from me. Joined in August 2018. Seth was interviewed by Mitch Joel at Tedd, and I listened to the podcast. Jo Fearne is responsible for the firm’s Asia Pacific communication and marketing strategy, working to enhance LaSalle’s strategic messaging, brand perception, thought leadership and communications across the Asia Pacific region. I have six brothers and sisters, parents, nephews and I can’t even get one. That’s like some writers I know, who make up fake names, and give themselves great, raving reviews..to themselves. This article is timeless! Somewhere lower than stratospheric bestsellerdom, but higher than the obscurity of the long tail. I’m running a few small Google Adsense text-ads, but the traffic on my site is really low so I make next to no money ($30 in half a year). I realized that the myspace page was serving as a platform for filtering ‘real’ fans after I noted the main site had 7k in visitors from some 20k visitors to myspace – so, there are some real fans there amongst the mud. All the above contributers avoid that vital question. This was an amazing read, very enlightening. But thanks to the Web Old Joe can compete fair and square with the big box through blogging, email etc…. Akira started his career at Fuji Bank where he spent almost 10 years in the US for asset financing areas including aircraft finance, tax-oriented lease, and off balance sheet financing for real estates, containers and other tangible assets. He is a member of the Global Management Council, Asia Pacific Investment Committee and the board of directors of LaSalle REIT Advisors KK. He has over 23 years of Japanese real estate experience and completed over US$15 billion of debt and equity transactions across multiple asset classes. Before CBREGI, he worked in the asset management group of Beacon Capital Partners and previously at CBRE-NE Partners. Now, 1,000 folks didn’t see me all at once and I certainly didn’t work every day but I always made my rent without a problem. Alexandra holds a BA in Architecture from Ion Mincu University of Architecture and Urban Planning in Bucharest. I have equity capital for profitable investment. (KK) "Anhydrous ammonia" is a compound formed by the combination of two gaseous elements, nitrogen and hydrogen, in the manner described in this division. Some lucky bloggers have been able to accomplish that: Blogs like Xu Jinglei, TechCrunch, Gizmodo, Michelle Malkin. Great article, i have been doing this style of thing for the last 4 years (of the 13 years i have been running a label). Prior to View Inc., Elena worked at the US Department of Energy in Washington, DC as a Building Technologies Project Manager, as well as the MIT Department of Urban Studies & Planning in Cambridge, Massachusetts, and HR&A Advisors in New York. It is still going to be a lot of work but….I’m going to give it a try. He has spoken on behalf of the International Council of Shopping Centers, the Real Estate Investment and Advisory Council and the National Association of Real Estate Investment Managers. Mostly because nobody in their right mind would hire me, and secondly because I was born to do this. It isn’t easy, and I think it might be best to do what you love and hope someone comes along and loves it with you. He joined LaSalle in June 2008 and has over 20 years of experience in the real estate industry. I still have the same number of weekly appointments I did before the change, and actually that number is growing. I started a blog would love to mention this page in it if it is okay. This is why real, honest, and raw content it very important. Fantastic! Joined in December 2018. Feel free to chat to me on twitter.com/iamsimondell, A great article that takes me back to my roots as an entrepreneur – I was, and still am, motivated by creating something that inspires and excites people and your true fans are the ones that will not only buy your products but also give you honest feedback and help shape your offering 3. 311 fits this description best. Make sense?Â, I still think this is a great article, I just thought I’d throw this out there.Â. Prior to joining LaSalle in 2010, Matt was a Senior Managing Director and Partner of Rockwood Real Estate Advisors based in New York City. Just think, a two-hour workshop, followed by a Q&A session, could easily sell for $99/seat (often more). At work, in school, at church, in a synagogue, at temple, on subway, on the bus, at bars, the internet. She is currently Chairman of the Board of JLLIPT. these guys seem to have implemented a business model starting from your idea of True Fans. Prior to HSBC, he spent 17 years at J.P. Morgan, mainly in senior roles within the real estate investment banking team across the U.S., UK, Continental Europe and Hong Kong. In 2016, he became Global Co-Head of the Client Capital Group. Over his tenure, he has covered and analyzed a diverse array of listed property companies, sectors and geographies. Alistair joined JLL in 2001 and moved to LaSalle in 2004. In addition to Mercer, he worked for several investment manager with a focus on alternative asset classes. Angélique Houbre is responsible for Retail Asset Management activities in France. Prior to joining LaSalle, Andreas served the previous four years as Head of Transactions at AXA IM - Real Assets. Cornelia holds a diploma in business administration of the University of Regensburg/International Real Estate Business School (IREBS) with specializations in Real Estate Management and Economics. Adam Caskey is a Client Executive with the Client Capital Group. makes it that much easier to get the second…. John McKinlay is the Chief Executive Officer of Canada and is responsible for all aspects of LaSalle's Canadian operations. “2500 fans” is, relatively speaking, pretty amazing. You’ll have your one-in-a-million true fans to yourself. The one thing you need to have is a lot of patience and remain nimble if this is your calling. Paul graduated with a BSc from Greenwich University and is a Fellow of the Royal Institution of Chartered Surveyors. Wendy Chang joined LaSalle's Singapore office in June 2014 as part of the Asia Pacific Regional HR team, looking after Australia, China, Hong Kong and Singapore talent and compensation matters. It really shows the value of the 1000 fans idea! Take blogging as an example. Depending on how true a fan, the fan is, could one day see a group of just fans as large as a million, enough in any ones terms I’m sure, and all thanks to the power of the 1000 true fans. Yvonne. I’m now on my fourth book. I began as a wannabe visual artist several decades back and (in order to make a living) went into the soul-sucking world of commercial art and design as a career when family obligations demanded that I set my sights higher (or lower) than being a starving artistic idealist. You don’t need millions of dollars or millions of customers, millions of clients or millions of fans. He just cares that his $100,000 pot gets filled. It’s a good, steady pace. Based in Chicago, he is responsible for building and maintaining capital relationships with institutional clients throughout the United States and representing LaSalle’s public and private investment vehicles around the world. Matt earned a BSE in Civil Engineering from the University of Iowa. Joined in August 2011. I know a couple of smart publishers who keep individual booksellers in the loop about writers we’ve reviewed or blurbed before, and some go above and beyond by occasionally getting new writers to us whose work they think we might enjoy (based on those earlier reviews) and hence sell to many, many “casual fans.” But most just take the review and run, pursuing the holy grail of high-profile TV show appearances, and discounting the importance of frontline booksellers who can handsell 50 to 100 copies of writer X’s new book (and keep handselling past the first 15 minutes of TV fame). 28 years at LaSalle He is a Chartered Surveyor with the MRICS designation. Before moving to the US in 1999, he worked as a project manager for Cosmos Initia Co., one of Japan’s largest multi-family residential developers. You can see an example (it’s mine, you can use me as an example) here: How can one possibly take the time to connect with 1000 individuals directly and have any time left for actually creating art? Very possibly every guitar lick Jerry Garcia played live (both the good ones and the horrible ones) are available somewhere for free, but all that did was encourage fans to go out and participate in the live shows, which is where most bands make their money anyway. Since joining in 2009, Freda has successfully taken on roles with expanded oversight and responsibility. Loyal intelligent fans who have good connections or lots of smart energy.”. Jason is a senior executive with 28 years’ experience in leading and managing finance teams in the commercial real estate, banking and financial services industries, and has a proven record of accomplishments in building and expanding businesses and operations. Dan received an MBA from Northwestern University’s Kellogg Graduate School of Management and a BS in Finance with highest honors from the University of Illinois. http://www.artemiseternal.com The preferred consumption method is still ink-on-paper and that means that your costs to produce are going to much higher and the individual artist’s take will be less than 10% of gross receipts (probably far less than that). It’s an important ingroup/outgroup marker – the people who listen to rap aren’t the same as the people who listen to country. As group leader of LaSalle’s North American Due Diligence group, Chris has worked on closed transactions in excess of $30 billion in total asset value, including office, retail, industrial, multi-family, and hotel acquisitions. That makes their music more interesting, since they have life experiences which go beyond “being an artiste” and since they’re **having fun** making music. 17 years at LaSalle by pen and thought best words are wrought Thank you so much for this article, it was very insightful! However, the example with books is far too premature. Here’s a dose of realism/pessimism from a small independent board game publisher: Jackson Pope, founder/owner of Reiver Games has recently called it quits. It is in fact in our newly conquered ability to do what we really want and what we are inspired to that in my humble opinion will create the biggest impact and the most positive consequences. Thank you for such an insightful and logical post, it is truly appreciated. Joined in May 2011. Well, you’ve just explained my life as a creative artist. Infact I would say the best thing is to small chunk the target. 18 years at LaSalle Looking forward to read Tools Of Titans. Joined in July 2004. It may not be as hard as you think. I put a greed premium on that and asked for it. Personally I’m a bit sick of hearing about the long tail but this article got me thinking. Â, fast forward 4 years: the kickstarter website now covers some of these models: allowing people to raise capital from their ‘true fans’ to release a product or service. So interesting! 11 years at LaSalle I’m a designer and entrepreneur. Yas Nakashima  is LaSalle's Representative Director. A few caveats. He is a member of the National Association of Real Estate Investment Managers,  the American Institute of Architects, and has served on various committee’s within the US Green Building Counsel, as well as on the Performance Committee for the Urban Land Institute’s Greenprint Center for Better Building Performance. This Site is Very Good. and is a member of Chartered Accountants Australia and New Zealand, having qualified with Ernst & Young in Australia. Arkadaşlık kurmak isteyenlerin en sevdiği sesli sohbet sitelerinden birisinde sizlerce özgürce sohbet etmek ve ücretsiz görev almak istermisiniz. Thanks! Before that, he performed and managed hundreds of Phase I and II environmental property investigations for a variety of national clients. درب اتوماتیک, Oh. As an artist myself, I always wondered exactly how I would fit into the Long Tail. Paul Donovan joined LaSalle in 1989 as Portfolio Controller for a large custom account. Philip is the CEO of Europe at LaSalle, based in London, and with overall responsibility for  $22 billion AUM pan-European private business. Watch a movie called “800 Cd’s”, google it. On the other hand, online businesses such as blogs, news portals, e-commerce and deal sites need more fans to roll, Nowadays 1000 fans i think are not enough. Second, you must have a direct relationship with your fans. Something I keep coming back to, when contemplating the changing landscape of publishing and creativity, is a William Gibson riff in ‘Spook Country.’ One character is an ex-pop star turned spy* and in one conversation, someone points out that the time when there could BE pop stars was less than a hundred years. Kişisel iş kredisi But the good news is that the increase in the size of your true-fan base is geometric and linear in proportion to the size of the team; if you increase the team by 33% you only need to increase your fan base by 33%. I’m going to do some thinking about what it would look like to make 1000 people a little bit happy instead — would it be writing, or helping them improve their skills, or offer them a way to lessen their pain? Check out Jambase http://www.jambase.com Dan Heimbrock told me exactly this number back in 2001 and they have built a fantastic business helping musicians do exactly this. Joined in May 2002. We use Tunecore (above) for digital distribution – and they are great! Each purchase gets to include a hover over message with their piece and they get a limited edition copy of the EP when it comes out! As far as I can tell there is nothing — no product, no idea, no desire — without a fan base on the internet. He has overseen the acquisition of medical office investments valued at over $2 billion made on behalf of the Medical Office Fund series, LaSalle Property Fund, JLLIPT and various custom accounts. Consumers bid what they would be willing to pay for an advance limited edition enhanced value copy of the work. This article put the strategy I’m pursuing for my writing and comic book business at http://www.Raythe Reign.com. I just printed it out for my teenage daughter who wants to be an artist. I wonder if/when I hit 1,000 true fans. Hm, this is something I wrestle with in my professional artistic life a lot and this is the first time I’ve seen it boiled down to achievable-seeming numbers like this; thanks, I needed that! Very helpful.. The music I play ( instrumental guitar with feel, melody and vocal like expression ) was never something for the companies. Catriona has over 23 years of experience in the real estate investment market. In addition, he has extensive experience in transitioning portfolios from Return Seeking Assets to Matching Assets whilst maintaining performance and offsetting risks. (I grandfathered my existing clients with the old prices for five months, so they had time to adjust and self-select if they were going to stick with me. Hi, At the moment bloggers tend to use the number of RSS readers as a measuring stick of “fans” they have but I’m not sure if it’s an appropriate measure, FYI I found this article via http://www.seobook.com/can-you-build-1-000-true-fans. What happens in a duet, or quartet, or movie crew? I too will be reading this again.
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